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Total earned revenue grows for second year in a row

June 15, 2016

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For Immediate Release:  June 15, 2016
Media Contact:   Sally Cohen, 585-749-1795, sally@sallycohenpr.com
RPO Inforpo.org, facebook.com/RochesterPhilharmonic, twitter.com/RochesterPhil, rochesterphilharmonic.blogspot.com

 

RPO’S TOTAL EARNED REVENUE GROWS FOR 2ND YEAR IN ROW
15/16 season marks first year of subscription growth since 07/08
Orchestra on track to grow subscriptions for second year in 16/17 season

Rochester, NY – The Rochester Philharmonic Orchestra (RPO) is proud to report that its just-completed 2015/16 subscription season marks the second year in a row for total earned revenue growth. The 2014/15 season was the first year of growth since 2010/11.

Ward Stare’s inaugural season as music director was the first year of subscription revenue and package growth since the 2007/08 season, reversing a multi-year trend for the RPO that is consistent with orchestras nationwide. During the 2015/16 season, subscription revenue grew by 4% over 2014/15, and subscriber retention rates were the highest in six seasons.

Subscription and single ticket sales both exceeded their budgeted goals, with single ticket revenue growing again (2014/15 was a record-breaking year) to total $1.68 million. The most impressive improvements in single ticket revenue and paid attendance were seen in the Pops and Sunday Matinee Series, as well as with The Nutcracker, a Rochester holiday favorite and collaboration with Rochester City Ballet.

Strong subscription sales continue for the 2016/17 season and have already surpassed final subscription totals for the 2015/16 season in Philharmonics, Pops, and Sunday Matinee Series. The RPO is poised to grow subscriptions for the second year in a row next season, fueled by an increase in the number of performances and the addition of blockbuster programming like Yo-Yo Ma, which sold out to subscribers in only six weeks.

“These numbers go against the industry trend in orchestras and are a true testament to the artistic leadership of Ward Stare,” says RPO President & CEO Ralph Craviso, who has led the orchestra since October 1, 2015. “We are proud of the RPO’s ticketing success, but it’s important to note that ticket sales cover only 40 percent of our overall operating costs.  As a world-class orchestra that is deeply committed to serving the community, we in turn look to the community for support.”

Subscription packages, including two Compose-Your-Own Series, are still available for the upcoming season. Single tickets for the RPO’s 2016/17 season go on sale Friday, July 29 at 10 a.m.

The Rochester Philharmonic Orchestra has been committed to enriching and inspiring our community through the art of music since its founding in 1922. The RPO presents approximately 150 concerts and broadcasts a year, serving up to 170,000 people through ticketed events, education and community engagement activities, and concerts in schools and community centers throughout the region. Recently appointed 12th Music Director Ward Stare joins the ranks of former notable RPO music directors, including Eugene Goossens, José Iturbi, Erich Leinsdorf, David Zinman and Conductor Laureate Christopher Seaman. Principal Pops Conductor Jeff Tyzik has earned a national reputation for excellence in pops programming during his 20-year tenure with the RPO. With Michael Butterman as Principal Conductor for Education and Community Engagement (The Louise and Henry Epstein Family Chair)—the first position of its kind in the country—the RPO reaches more than 13,000 children through its specific programs for school-aged children.

Media please note: High-resolution images and a complete listing of 2016/17 concerts are available at http://ow.ly/XTOa6, and interviews and photo/footage opportunities can be arranged.

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